Firmly grounded in our 90 year history in Bang & Olufsen, we interpret the same core values for a new type of contemporary products:

DESIGN

We seek design that matters. Design that naturally makes our products express how they want to be used. To us, design is not just the beautiful shape we wrap our technology in. Our design approach flows through all aspects of product development – from crystalizing the fundamental user needs in early concept development through the engineering phases. This allows us to deliver products where we never compromise on the basic product idea.

PERFORMANCE

We deliver best sound and acoustic performance in our class of products – natural and balanced to best reproduce the emotions that the artist wanted to convey.

HUMANIZATION

We adapt technology to fit human needs, not the other way around.

CRAFTSMANSHIP

We are always honest in our material choices and pay attention to every detail in the design and assembly.